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Plagued by cutbacks in the Massachusetts state budget, Boston’s Franklin Park Zoo is searching for alternative ways to make money. One obvious solution: bring more people into the park.
Print and outdoor ads, crafted by high-school-age interns at Boston’s Digitas, focus on doing just that.
“The kids had to come up with a number of marketing approaches to help gain awareness of the zoo and increase its membership,” said Tom Penque, agencyvp, associate director and coordinator of the program.
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