Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
It only takes 14,028,600 licks to get to the center of Hershey Foods Corp.’s latest promotion for Jolly Rancher.
To debut its new Fruit Chew lollipops, Jolly Rancher unwrapped a 4,016-lb. replica of its cherry lollipop recently at the annual summer festival Taste of Chicago.
The event marked the end of the 50-city Jammin’ With Jolly Rancher tour to introduce the product—which became available to consumers in March—and distribute free samples. The tour involved a 53-foot tractor trailer decorated in bold Jolly Rancher colors that stopped at various events nationwide.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in