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CHICAGO — Coors Brewing Co. is looking to add a new agency to its roster. The company last week confirmed that it is talking to shops about its $200 million advertising account.
Hilary Martin, a representative for the Golden, Colo., brewer, said it had approached agencies about adding a “secondary provider of concepts” on its brands, which include Coors, Coors Light, Killian’s and Zima.
“If they yield interesting ideas, it would lead to [giving them] incremental business,” Martin said.
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