Mullen Gets Frank About Women

Mullen executives at-tribute the agency’s recent new-business success in no small measure to its consulting unit, Frank About Women.

The unit, formed in March, is headed by Jennifer Ganshirt and Carrie McCament, vice presidents in the agency’s Winston-Salem, N.C., office.

“This is a huge initiative across all our offices,” including the shop’s Wenham, Mass., headquarters and its satellites in Pittsburgh and Detroit, McCament said. “It’s a logical extension of our female staff and a great way to get new clients.”

The unit has contributed in some way to virtually all of the shop’s wins this year, playing a major role in Mullen gaining the $60-75 million Wachovia account this spring over Publicis & Hal Riney, San Francisco, agency executives said.

“We were impressed that an agency understands the phenomenal growth of the women’s market and is focusing on understanding the needs, desires, complexities and opportunities of women today,” said Gigi Dixon, director of emerging...