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NEW YORK — Gillette is conducting a global review of its media planning and buying duties, with three roster shops vying for an estimated $400-500 million in billings, sources said.
The contenders are Omnicom Group’s OMD, Interpublic Group’s Universal McCann and WPP Group’s MindShare, each of which received an RFP from the client two weeks ago, said sources. The RFP is due back in late July.
Separately, the shops will be briefed on a strategic assignment-a jumping-off point for final presentations, which are scheduled for August, said sources.
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