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Marching Orders
Leo Burnett fires its African American partner on the U.S. Army account, a move that has come under scrutiny from minority activists.
Crowned
CVR/MARC Wins Regional DQ Business
Franchisee groups in Ohio and Tennessee have awarded their advertising accounts to Indianapolis agency Caldwell VanRiper/MARC in separate reviews. In each case, the shop defeated Grey, Dairy Queen’s national agency, among others.
Driver’s Seat
Cathy Tocco, a veteran of WPP’s MindShare, is set to join IPG’s GM Mediaworks, sources said. Tocco, who was director of local broadcast for MindShare, is expected to head a group that will oversee GM’s $800 million local broadcast account.
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