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Caldwell VanRiper/ MARC has scooped up additional business from Dairy Queen, winning franchisee accounts in Ohio and Tennessee following separate reviews.
The Indianapolis shop defeated incumbent Brighton in St. Louis and Grey in New York for the Nashville, Tenn., area franchise business, a client representative said. For the Cincinnati and Dayton, Ohio, franchisee account, the agency beat out incumbent Grey, as well as Brighton and Media Solutions in Columbus, Ohio, the representative said.
CVR/MARC won the Indiana Dairy Queen business in 2000 after incumbent Campbell Mithun closed its Indianapolis field office.
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