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CHICAGO — McDonald’s Corp. has asked non-roster shop Ogilvy & Mather here, as well as roster agencies DDB and Leo Burnett, for strategic ideas to back its Diner Inside concept, sources said.
The first Diner Inside store opened in March 2001 in Kokomo, Ind., offering traditional diner fare such as meat loaf and mashed potatoes. The test has gone well, and executives at the Oak Brook, Ill.-based chain plan to open up to a dozen more around the state.
Tom
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