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BOSTON — Foxwoods Resorts Casino has tapped Spike DDB, Admerasia and HispanAmerica for its respective African-American, Asian-American and Hispanic marketing assignments, client officials said on Tuesday.
“The African-American, Asian-American and Hispanic segments … are among the fastest growing segments of the population in the Northeast region. We are making a critical, long-term commitment to building a relationship with these markets,” said Martin Kramer, director of advertising at Foxwoods.
Radio and out-of-home work break almost immediately in the Boston area for the African-American and Hispanic markets.
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