'Frogs' Team Leaps to Arnold

Arnold has added the team behind the first coming of Budweiser’s “Frogs” commercials, the lastest in a series of sweeping changes in the Havas network’s domestic creative ranks.

Mike Smith and Dave Swaine have joined Arnold in St. Louis as vice presidents and associate creative directors. Their first job: a launch campaign for “Hard Cola” from Brown-Forman and Miller Brewing. Their longtime shop, D’Arcy Masius Benton & Bowles in St. Louis, closed in March after years of client losses.

Separately last week, CDs Fred Burgos and Bruce Gifford were named to manage creative at Arnold in McLean, Va.,