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The Loomis Agency’s new “Talent that works” slogan for Pro Staff was introduced in a full-page ad in USA Todaylast week.
The initial print effort from the Dallas shop targets employers. It shows a gathering of smiling people of various ages and nationalities looking up from the page. As a group, they form an exclamation point. The accompanying headline: “It’s a new day in the staffing business. Introducing talent that works from Pro Staff.”
The line, credited to Loomis executive creative director Mark Sullivan and creative director Alan Eskew, marks the end of a two-year study for the personnel service.
Direct-mail pieces also feature the punctuation mark.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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