Ireland 0, 7Up 0

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Great men are not always wise, particularly when they’re Irish. Take Roy Keane. Ireland’s soccer captain stars in a splashy new 7Up campaign in his home country for the World Cup, which kicks off Friday. But last week he scored an own goal, getting kicked off the team for insubordination.

The genius/madman midfielder apparently tore coach Mick McCarthy a new one in a team meeting (it was unclear if the phrase “Up yours” was used).

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