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Videogame fans wondering where virtual vixen Lara Croft has gone since the Tomb Raider movie, take heart: The computer-generated heroine is returning to gaming and advertising.
Duncan/Channon Advertising in San Rafael, Calif., has been tapped following a review to design ads for Eidos Interactive’s upcoming The Angel of Darkness, the first Tomb Raider game for Sony’s PlayStation2 console. Billings are estimated at $5 million, sources said.
Croft has been a videogame and advertising staple since the first Tomb Raider title rolled out in 1996.
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