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Then and NowMirror, Mirror …
“In the hair business, the moment of truth is when you look into the mirror,” says Paul Norris, group cd at Ogilvy & Mather, Chicago. That’s the case in TV spots breaking this month for Suave’s Hair Vibe product, and—unbeknownst to Ogilvy’s creative team—it also held true in a Suave print ad from 1949.
The new campaign is Suave’s first aimed at “tweens” and airs exclusively on Nickelodeon. In one spot, a girl blow-dries her hair, rehearsing saying “hi” to a boy.
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