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A United Way print campaign from Eisner Communications deviates sharply from its original brief. Ads from the Baltimore agency were supposed to convey the message that drug treatment works.
“But I don’t think we can do that,” said Eisner creative director Stephen Etzine. “If you show cheerful images, people think they don’t have to talk about it.”
The photographs in four print ads, lensed by Stuart Hall, are harshly beautiful images of the abandoned undersides of cities.
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