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The AARP has a message for older Americans: It’s time to lose that paunch.
The Washington-based elder-advocacy organization is unveiling a campaign, tagged, “Active for life,” to promote physical fitness. The work, by GMMB and Fleishman-Hillard, both Washington, includes TV, print and radio.
Ads show seniors swimming or jogging, emphasizing the recreational aspects of keeping fit. “I stay active because I choose to age on my own terms,” begins one ad, attributing the quote to Freda Edwards, 67.
According to the U.S.
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