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Bcom3 shareholders’ payout from the sale to Publicis, details of negotiations between the two companies and deadlines for the deal’s completion were laid out last week in a lengthy filing with the Securities and Exchange Commission.
Much of the document covers what Bcom3 shareholders can expect to reap from Publicis’ estimated $3 billion takeover, which will take place in two parts.
First, shareholders will get $32.62 in cash per share, along with newly issued shares totaling about 80 percent in number of what they held.
The cash will come from Dentsu’s payment of nearly $500 million to increase its stake in Bcom3 prior to the Publicis merger.
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