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Waterpik Technologies, which shifted its account last year because it felt neglected by longtime shop Foote, Cone & Belding in San Francisco, is giving a thumbs up to the first work created by its new agency, Ground Zero.
A new spot for the company’s Cascadia showerhead cuts among five people singing the 1980s hit “Don’t You Want Me” in the shower. They seem to relish the oversized water stream as a voiceover sings the product’s praises, but the crooning turns to screaming when a toilet is flushed.
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