Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Traverse City, Mich., 255 miles north of Detroit, may seem an unlikely place for an auto-related account. But Karl Bastian of Ambush Creative in the state’s far northern city used contacts from his former jobs in the Motor City to land business from the Walter P. Chrysler Museum.
Bastian’s task was to make the auto museum an attraction to more than the hard-core enthusiasts drawn by classic cars. “Now they want ads directed toward moms and families,” he said.
Visuals in Ambush’s outdoor work continue to show vintage Chryslers, but copy clearly is not written for gearheads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in