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NEW YORK — Fallon garnered the “Best of Show” award for BMWfilms.com’s “The Hire” at Wednesday night’s 2002 One Show Interactive awards ceremony in New York.
A hybrid of cinema and ad campaign, “The Hire” is a digital film series featuring the work of highly-acclaimed directors like Ang Lee and Guy Ritchie. The films, found at BMWfilms.com, take viewers on a high-powered car chase with driver Clive Owen.
The Minneapolis agency also won a gold pencil in the Integrated Branding Campaign category for its BMW work.
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