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Looking to back up its flair for advertising spectacle and beef up its strategic-thinking credentials, BBDO has hired Martyn Straw to the new position of chief strategy officer, effective June 3.
Straw, 48, is an account planning veteran and former president, U.S. of Omnicom brand consultancy Interbrand. He will report to BBDO New York president and CEO Bill Katz.
Under Straw’s supervision will be 50 staffers in BBDO’s strategic services department, which creates proprietary tools to collect consumer data, and measure ad and branding effectiveness.
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