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NEW YORK — Intervision-Razorfish, a Tokyo-based digital shop 49 percent owned by Razorfish, has altered its moniker to Frontage-Razorfish.
The name change comes two months after Dentsu, the largest advertising agency in Japan, acquired a 40-percent stake in Intervision, previously a wholly owned subsidiary of Sony Corporation. As joint shareholders, Dentsu and Sony renamed the operation.
Frontage-Razorfish hopes to capitalize on Sony’s emerging broadband technologies, Dentsu’s marketing knowledge and Razorfish’s Internet-based services for clients like Sony Music Entertainment and Ajinomoto.
Separately,
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