Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Brandstorm, Northlich’s brand-strategy and new-product consultancy unit, has picked up work from Royal Numico and Calphalon Corp.
A consultant recommended Brandstorm to Royal Numico, a Dutch company that owns General Nutrition Centers and Rexall Sundown, said Jeff Du fresne, Brandstorm’s evp and managing director.
Brandstorm, a division of Cin cinnati-based Northlich, plans to help Royal Numico roll out three new products, said Dufresne, declining to provide details.
Calphalon, the Perrysburg, Ohio-based cookware division of Newell Rubbermaid, also enlisted Brandstorm for strategy work, Dufresne said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in