Holmes Moves Bionaire to Six

Six, the startup formed by former executives from the re-cently defunct Donovan Group, has added the advertising account of the Holmes Group’s Bionaire division, a maker of high-end air cleaners, heat-ers, humidifiers and fans.

Bionaire, located in Milford, Mass., had been a Donovan Group client before the agency ceased operations in the fall. Spending is expected to be in the $2-3 million range.

The account moved to Newton, Mass.-based Six without a review, owing to the client’s prior relationship with the small shop’s partners, Dave Jackson and Jay Nelson.