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In for a Dollar
Arnold promotes McDonald’s value menu.
Corporate Relations
Hallmark Touts Personal Connections
Leo Burnett encourages women to remember their important relationships in a branding campaign for Hallmark. The $30 million effort introduces a new tagline, “They’ll never forget you remembered.”
In Good Health
Health products marketer HoMedics is hearing from four Midwest shops hoping to handle its $10-15 million account. The company, which employs the tag, “The beauty of living well,” parted ways with its previous agency, Campbell Mithun, late last year.
Sausagetown
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