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AMC Entertainment named VML its lead advertising agency after a review.
The Kansas City, Mo., shop, which had handled the company’s online advertising and Movie Watcher loyalty program for the past two years, will introduce a new branding platform for the Kansas City-based movie theater chain. The assignment includes traditional, online and on-site promotional work, according to Jon Cook, VML’s director of account management.
Billings for the assignment and contenders in the review were not disclosed.
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