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The status of IHOP Corp.’s creative account is uncertain following a split with its agency, Heil-Brice Retail Advertising. The client, which spends $30 million-plus, may be exploring a review for its business, sources said.
Heil-Brice in Newport Beach, Calif., confirmed it severed relations with the 1,017-unit restaurant chain. Sources said the split, which comes less than four months after IHOP installed new managers, stemmed from the client’s efforts to renegotiate financial terms on creative fees.
Heil-Brice had worked on the creative account since January 2000, but had a falling-out with the new leadership there.
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