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BOSTON–Arnold’s today will break a new campaign touting McDonald’s Dollar Menu; the effort introduces the tagline “You know what you want” and includes separate executions featuring comedian Wayne Brady and singer Alison Krauss.
A pair of 30-second spots will initially air in New York and New England. The campaign will be expanded into other east coast markets in May, and there is a strong possibility that the work will soon run nationwide, an Arnold representative said.
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