Carat Taps Somerset to Oversee Hyundai/Kia Media

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Carat USA’s evolution into a major player in Los Angeles’ top ad category gained speed with last week’s hire of automotive media veteran Tom Somerset as svp, group director on the shop’s Hyundai/Kia media business.

Somerset is the latest in a series of high-profile hires in the past year, as Carat has won clients in L.A.’s top two ad categories. At $1 billion in bill ings, the shop has become the largest media buyer on the West Coast.

Carat has been talking to candidates since winning Hyundai/Kia in January.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in