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Universal McCann Wins $375 Mil. Nestlé Buying Biz

LOS ANGELES—Interpublic Group’s Universal McCann in New York, the global media agency for Nestlé, won the Swiss marketer’s consolidated $375 million U.S. media buying account in a shootout against Omnicom’s PHD, St. Louis, sources said. PHD was an incumbent shop for Purina pet foods, acquired by Nestlé in December. The acquisition sparked a review that included the combined $150 million buying business for Purina and Nestlé’s Friskie’s pet-food brands, as well as the advertiser’s consolidated media buying in the U.S.

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