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Publicis in Mid America’s new creative chief said he takes a hand-off approach in a campaign’s early stages, but isn’t afraid to jump in when it’s time to execute.
“I allow [creatives] to pursue their ideas, and I make sure they come full circle,” said Peter Nicholson, who joins the Chi cago shop on May 1 from Goodby, Silverstein & Partners. “I try to make them feel that their idea is still theirs and I didn’t get in the way of it.”
Nicholson, 34, is perhaps best known for his work on TiVo and Adidas during stints at Goodby and Leagas Delaney, respectively.
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