BBH Hires Gelner

William Gelner, one of the writers behind Cliff Freeman and Partners’ “Hard Day” campaign for Mike’s Hard Lemonade, has joined Bartle Bogle Hegarty as group creative director.

Gelner, 35, who also worked on Fox Sports Net at Cliff Freeman, where he was an associate creative director, will focus on three accounts at BBH: Lipton, Johnnie Walker and Bertolli olive oil. In addition, he’ll help manage the creative department, which is run by executive creative director Kevin McKeon.

McKeon, who considered 5-6 candidates for the new position—including former Fallon acd Matt Vescovo—was impressed by Gelner’s “big ideas,” particularly in terms of how to manage a staff.