Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Rdental.com uses colorful, offbeat imagery and uncluttered copy to appeal to oral health professionals in its first branding campaign from Pagano Schenck & Kay.
The client in Bethesda, Md., encouraged Pagano to take “an unconventional approach” in the campaign in order to break through the clutter of typical medical trade advertising, said Lou Shuman, the client’s executive vice president of marketing.
In one print execution, a teen-age couple is shown in a candy store, surrounded by trays containing thousands of multicolored jellybeans.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in