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CIBA Vision has named Kilgannon McReynolds lead agency for its surgical business unit.
The Atlanta-based client makes contact lenses and related products.
Agency principal Rena Kilgannon attributes the appointment to her agency’s experience with business-to-business and technology clients, as well as the Atlanta shop’s affiliation with London-based BBN, The Multicultural Agency.
“When CIBA Vision’s head of marketing was given global responsibilities, we presented them with a campaign that would give them global reach,” said Kilgannon.
The shop’s first work is a series of print ads for TearSaver Plus, which relieves dry-eye syndrome.
Ads will appear in EyeWorld, Ocular Surgery News and Ophthalmology Times.
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