GSO/Davis plans to reposition new client Waterville Valley Resort as a ski destination for young adults. The Boston shop picked up ad duties for the resort after a review that concluded last week.
GSO/Davis’ competition included crosstown shop Forté Croston; Portland, Maine-based Woodbury & Morse; and four-year incumbent O’Neil Griffin Bodi in Manchester, N.H.
Spending is estimated to be in the six-figure range. Advertising will consist predominantly of radio, with some supporting print and possibly TV, said Tom Davis, executive vp of GSO/Davis.
The first work from the agency will appear in the third quarter.
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