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CHICAGO — Morgan Stanley uses a variation of its well-known “One investor at a time” tagline in a new global branding effort from Leo Burnett here.
The campaign, which will break during the Academy Awards this weekend, employs the tagline, “One client at a time,” in an effort to stress customer-service, according to a company representative.
The campaign is the first from Burnett since Morgan Stanley consolidated its global account at the agency earlier this year [Adweek, Feb 18].
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