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Fallon expands United Airlines’ post-Sept. 11 testimonial campaign to encompass the client’s entire brand message in its latest round of advertising for the company.
The new campaign, which breaks during coverage of the NCAA men’s basketball tournament this week, adds customer testimonials to the employee ones and formalizes the tag, “We are United,” said Jerry Dow, vp of global marketing for the carrier, based in Elk Grove Village, Ill.
“The campaign continues to humanize United Airlines and show we really care about our customers,” Dow said.
The latest ads continue the look and feel Fallon established in its first post-Sept.
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