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NEW YORK–Beech-Nut is searching for an agency to handle all aspects of marketing for its baby-food products, sources said. Billings are estimated at $10-15 million. Agencies in the Midwest and on the East Coast have replied to an RFP that was circulated by Claggett Creative Consulting, a St. Louis consultancy that is managing the search. The RFP indicates that the client is looking for a mixture of direct marketing, promotions, print ads and interactive ads, with more than a third of the budget in direct.
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