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Latin heartthrob Gerardo, best known for his ’90s hit song “Rico Suave,” is back in the spotlight in a new ad for Carl’s Jr.
The Spanish-language TV spot features him dancing, singing and enjoying a Carl’s Jr. Six Dollar Burger poolside with a bevy of bikini-clad women. At times he is shirtless, at other times he wears a white tank top as he sings lyrics adapted from his current single, “Sigo Siendo Rico.”
The translation of “Sigo siendo rico” is, “Rich-looking, rich-tasting and rich in value,” said Anita Santiago, president and creative director of Anita Santiago Advertising, which created the spot.
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