Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Zipcar’s first image cam paign, developed by eFlicks Media, is expected to roll out in the metropolitan New York area later this month.
At press time, the five-person Bos ton shop was putting the final touches on a print and direct-marketing effort. The work aims to reach city dwel lers of all ages who want the convenience of having access to a car but don’t want the hassle and expense of maintenance, parking and insurance.
Spending has yet to be determined, but sources said a low-budget, highly targeted effort is expected.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in