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Barkley Evergreen & Partners uses a hidden camera to depict the differences between Sonic Drive-Ins and other fast-food chains in a television campaign touting its new breakfast offerings.
“A lot of fast-food companies are already firmly en-trenched in breakfast,” said Brian Brooker, president and chief creative officer of the Kan-sas City, Mo., agency. “In order to get people to try something else, we needed to take this approach.”
The television campaign, which broke in Memphis, Tenn., and Dallas last week and will be extended to other markets throughout the year, shows two customers at competing drive-thru restaurants.
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