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In its first campaign since winning Ohio’s $50 million anti-smoking account, Northlich takes a less preachy and more empowering approach to encourage youths to take a stand against tobacco.
“Instead of drilling home the message that teenagers have heard, we wanted to inspire teens to get with their peers and rally around this stand movement,” said Mike Renner, executive director of the Tobacco Use Prevention and Control Foundation in Columbus, which administers the state program.
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