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An ongoing print campaign for Fastaff, a company that provides nurses to short-staffed hospitals, may have people asking them selves, “Where was I on Career Day?”
Denver-based Pollack Norman Advertising’s work for Fastaff isn’t as warm and fuzzy as one might expect. Instead of showing nurses tenderly caring for the sick, the ads seek to shatter assumptions about a typical nurse’s lifestyle.
For example, in one ad, nurse “Sallie” is all smiles as she rides a ski lift.
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