Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK — Verizon Communications Inc. has selected Zenithmedia Inc. and Draft Worldwide to handle its media buying.
The media buying agencies are to work jointly on mass market and direct response work for Verizon Communications, Verizon Wireless and Verizon Information Services.
“This selection enables all Verizon business units to integrate their media buying nationwide through a ‘best-in-class’ provider,” said Bill McCarron, Verizon vice president for Media Services. The arrangement allows Verizon to leverage its position as the largest local U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in