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It seems unbelievable now, but there was once a time when Dutch Boy touted its Pure White Lead Paint as “pretty as a picture … staunch as a good friend,” and the Portland Cement Association advertised “an all-concrete blast-resistant house.”
These are just a few of the hundreds of vintage ads found in All-American Ads of the 40s and All-American Ads of the 50s, two new books edited by Jim Heimann (Taschen, 2002).
Heimann, a graphic designer and instructor at the Art Center College of Design in Pasadena, Calif.,
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