The Baltimore Orioles’ new tagline, “Give us an ‘O’!” anchors a television campaign showcasing the team’s younger players and its loyal fans.
New advertising breaks this week on Fox, CBS and UPN network channels, as well as local cable stations.
Six 60-second television commercials, created by Trahan, Burden & Charles, pair older fans with an assortment of second-year players such as Chris Richard and slugger Jay Gibbons. The goal is to tout the Major League Baseball franchise’s rising stars.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in