Busch Entertainment is talking to several agencies about creative concepts that position SeaWorld as a place where peoplecan connect with nature, company executives said.
The theme park division of Anheus-er-Busch in St. Louis is consider-ing ideas from both A-B roster shops and outside agencies, said Michael LaBroad, Busch Entertainment’s vice president of corporate branding. About six shops are involved.
Incumbent GSD&M in Austin, Texas, was invited to pitch concepts. LaBroad declined to identify other shops, but said they were of various sizes and that the company is taking a look at a wide range of work.
“We are looking at some scary reels for us and some conservative work,” he said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in