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MasterCard International is active on the marketing front as it conducts two separate agency reviews, as well as a compensation audit of lead agency McCann-Erickson.
Two concurrent reviews—one for the client’s promotional business and the other for interactive work—are under way.
Morgan Anderson Consulting in New York is overseeing all three initiatives for the Purchase, N.Y.-based client. Executives at Morgan Anderson referred calls to MasterCard.
Last week, the New York-based consultancy issued RFPs for the interactive review to more than three dozen potential candidates.
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