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Choice Hotels International has selected Irma S. Mann, Strategic Marketing for print and interactive work budgeted in the$2 million range.
The Boston agency, which specializes in travel and leisure marketing, acquired the assignmentfollowing a review of undisclosed shops, said client representative Olivia Kranz.
The work was previously handled by MMG Worldwide in Kansas City, Mo., Kranz said.
The selection will not impact CHI’s relationship with lead agency Arnold in McLean, Va., which signed on last year, sources said.
ISM will create print and online advertising that will appear in American Automotive Association guide books, on the organization’s Web page and on various municipal sites nationwide.
The shop will also develop a national strategy to attract military and government travelers to stay in CHI properties.
The Silver Spring, Md.-based
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