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Brains on Fire puts music first in its new television spots for Don Pablo’s Mexican Kitchen.
The $15 million campaign was created by Greg Cordell at the Greenville, S.C., agency. Ten-, 15- and 30-second ads star Campanas de America, a mariachi band from San Antonio.
“In the earlier campaigns the band appeared in the background,” said Cordell. “As they’ve become more recognizable, we’ve taken their role up. Now it’s more of a music video.”
Shot in a desert canyon at Fire Valley, Nev.,
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